Ethno Brands, the parent company behind marketing and entertainment brands such as Ethno Nightlife, Breakmysong, Ethno Advertising and Ethno Music Group is on the verge of completely launching its much anticipated music app Chattaboom Jan. 2013. Chattaboom did a beta testing of the platform a few months back while gathering valuable feedback from users and artists. The excitement and curiosity behind the Beta testing led them to believe that they had a winner app on their hands, so they went back to the drawing board to create a new user interface that could revolutionize the way music is shared.
Chattaboom® is a startup social media app that provides social media users with an alternative way of communicating, connecting, and discovering media based on their moods. The business sprung up out of the need to revolutionize the way media is shared on social networks. Currently, sharing entire songs or movies as a way to communicate is not practical because of the length and file size of the material. Additionally, users do not have a way to access this material by mood, feeling, subject matter, or topic they want to communicate. Therefore, in order to effectively address this gap, Chattaboom® has created an easier way to find digital content that relates to their personal mood or feelings and share it in a way that integrate with and enhances the social experience.
Chattaboom® has already established a digital content partnership with MediaNet. MediaNet provides Chattaboom® with over 12 million songs for users to communicate with. Initially, Chattaboom® will cater to major and unsigned recording artist’s seeking to increase digital sales and publicity on social networks. “In the future, we plan to expand the platform to allow users to communicate their moods via TV & film, and news media.” says Troy Jones founder of Ethno Brands Inc.
